With social media taking centre-stage in so many of our lives, it’s the perfect place to build a business, right? Well, not really. CIRA recently released an in-depth breakdown explaining exactly why it’s not the best move to depend on social media, particularly Facebook, for establishing an online business.
- You don’t control the platform
- It’s harder to find your business
- It’s a single point of failure
- Functionality is limited
- It’s not portable
- Their terms of service are inconsistently enforced