Beware Building Businesses on Social Media

With social media taking centre-stage in so many of our lives, it’s the perfect place to build a business, right? Well, not really. CIRA recently released an in-depth breakdown explaining exactly why it’s not the best move to depend on social media, particularly Facebook, for establishing an online business.

  1. You don’t control the platform
  2. It’s harder to find your business
  3. It’s a single point of failure
  4. Functionality is limited
  5. It’s not portable
  6. Their terms of service are inconsistently enforced