Private Equity Firm Purchases .org registry

Donuts Rebranding to Identity Digital

The domain registrar formerly known as Donuts has announced that it is rebranding to Identity Digital. The rebrand coincides with Donuts’ acquisition of Afilias late last year, a merger that brought with it several internal brands such as along with the domains maintained by Afilias. The new company intends to fold the Afilias names into its own offering and solidify its brand as one that brings with it the ability for its users to define themselves with the domains they offer, according to the Identity Digital press release.